You run the store yourself.
Product, orders, customers, marketing. You need the few fixes that count, in the order that counts.
FREE LIVE WEBINAR · BFCM 2026
Turn Black Friday searches into orders.
Get the short list of what to fix first on your Shopify store, so holiday shoppers find your products on Google and in AI search. Free, 45 minutes, live with the ecommerce SEO team at Apples & Oranges.
Thursdays, weekly from Oct 8
12:00 PM ET · 45 min
Online · live Q&A
Helping brands since 2017 · 200+ brands helped · Clients ranked #1 on Google
YOUR HOLIDAY SEARCH CHECKLIST
Free · 45 minutes · LiveReserve your spot
Pick a Thursday. Earlier sessions give you more time before Nov 27.
We couldn't load the session dates. Please refresh the page to try again.
WHY IT MATTERS
Someone is searching for a gift you sell right now. They're buying it from your competitor.
You built products people want. But when you don't show up in the search, they buy from the store three spots above you. Not better products than yours, just easier to find. In November, every search you miss is an order that went somewhere else.
Most Black Friday webinars hand you a scary number and a sales pitch. This one hands you the reasons, and the fixes that turn it around.
BLACK FRIDAY
Fri, Nov 27
CYBER MONDAY
Mon, Nov 30
Rankings take weeks to move, so October is the time for SEO fixes. Join in November and we'll focus on turning the traffic you already get into orders.
WHO IT'S FOR
You wear every hat, and SEO keeps sliding down the list.
This session is built for anyone who runs a Shopify store and makes the calls themselves. Whether you sell 25 products or 2,500, you'll leave knowing which fixes matter before Black Friday.
Your catalog keeps growing.
New products, new collections, holiday bundles. We'll show you which pages to fix first so the whole catalog gets found.
You'd rather not pay for every click.
Ad costs climb every November. Stronger organic rankings mean less of your holiday revenue depends on ad spend.
THE AGENDA
Your pre-BFCM SEO playbook, in 45 minutes.
You'll leave with a prioritized list of fixes for your own store and the know-how to make them.
Audit your store in 10 minutes.
A simple self-audit to spot the product pages, collections and meta tags holding your rankings back. Bring your free report card score to follow along.
Match holiday search intent.
Shoppers search differently in November: "gifts for…", "best … deals", "under $50". Learn how to put your products in front of those searches.
Fix titles, descriptions and collections at scale.
The right order to tackle a catalog of 50 or 5,000 products, so your limited pre-BFCM hours go where they count.
Live store teardowns + Q&A.
Volunteer your store and we'll review it live. Then bring your own questions.
THE BIG QUESTION
"Isn't search all moving to AI?"
Some of it is. But Google still runs close to 90% of all searches, and AI tools like ChatGPT, Perplexity and Google's AI Overviews pull their answers from the same pages Google ranks. Fix your foundation on Google and you show up in those AI answers as well.
We'll cover both in every session: ranking on Google, and getting found when shoppers ask AI what to buy.
Write for how people ask.
Shoppers ask AI full questions, like "best eco-friendly gift for a coffee lover under $50." Learn to answer those on your product and collection pages.
Make your product data easy to read.
Clear titles, complete descriptions, structured data and FAQs help search engines and AI tools understand exactly what you sell.
Build the trust signals AI looks for.
Reviews, brand mentions and helpful content make your store a source worth recommending, in November and all year.
WHAT YOU'LL WALK AWAY WITH
Leave with a plan for your store.
Every attendee gets the same tools we use with our own ecommerce clients ahead of the holidays.
- A pre-BFCM SEO checklist, prioritized so you know what to do first
- Holiday keyword templates for product titles, descriptions and collection pages
- A realistic timeline: what to fix in October, and what to leave alone in November
- Straight answers to your store's questions, live
SHOPIFY BRANDS WE'VE WORKED WITH
- Amazon Ecology
- Fair Trade Winds
- BrickShell Cases
- JusTea
- Matr Boomie
YOUR HOSTS
Learn from people who do this every day.
They'll share the same pre-holiday SEO process the Apples & Oranges team runs for ecommerce clients every fall.
Noor Siddiqui
COO & Co-founder, Apples & Oranges
Noor has spent almost 20 years in marketing, from agency work at DDB to co-founding Apples & Oranges, where she leads client work for ecommerce brands, including fair trade retail and wholesale stores. She cares about marketing you can measure: the pages that get your products found, and the numbers that show they're selling. Expect plain answers about what to fix first, and why.
Michael Despotovic
CTO & Co-founder, Apples & Oranges
Michael has worked in digital marketing since the Web 2.0 days, across analytics, SEO, email and performance marketing for growing businesses. He's also the one who builds the tools, from ecommerce SEO automation to Shopify workflows, so he knows how to fix a store at scale without doing every product by hand. If your catalog runs into the hundreds, he's the one to ask.
“They have a unique ability to adapt to your needs as they change from moment to moment.”
Consumer products brand · website, Shopify marketing, PPC and social · Verified 5.0 review on Clutch
GOOD QUESTIONS
Before you register
Is the webinar really free?
Yes. It's free to attend and there's nothing to buy.
Which session should I pick?
Every Thursday covers the full playbook with fresh live Q&A. Book October if you can, so your fixes have time to rank. In November we focus on the fixes that turn the traffic you already get into orders.
What should I bring?
Your store and your biggest question. For a head start, run the free SEO report card linked in your confirmation email.
What if I can't make it live?
Register anyway. We'll send the recording to everyone who signs up.
Do I need to be technical?
No. If you can edit a product in your Shopify admin, you can make the changes we cover.
Who is this not for?
Large teams with an in-house SEO department. This is built for founders and small teams doing the work themselves.
THE SEASON STARTS EARLY
Black Friday shoppers are already searching. Make sure they check out with you.
First session: Thursday, October 8 · 12:00 PM ET